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Brand History

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Brand History

From 2011-2023, after 12 years of development, you can learn more about our history and culture to help you make more informed investment decisions.

2012

October

The new production base is put into use
Factory area of 20,000 square meters

2015

December

Passed ISO9001 international quality system certification

2017

June

First time to participate in the international Shanghai International Jewelry Show jewelry exhibition, won the AGTA Spectrum Award Natural Color Gemstone and Pearl Jewelry Design Competition First Prize

2019

January

Honored with SWATCH Excellent Supplier of the Year Award

2022

June

Officially entered the Alibaba International Website

2023

March

Winner of CITIZEN’s Outstanding Supplier of the Year Award

2011

June

Chongqing Yimeili Industry & Trade Co. founded

2013

March

Introduced advanced vacuum plating production line and heavy metal detector from Germany

2016

December

The company has been awarded 35 design patents

2018

September

Passed EU RCACH certified

2021

April

First time to participate in the International Milan International Jewelry Show jewelry exhibition, Milan Design Week State Award certificate

2023

January

Awarded the title of “Excellent Enterprise of Honoring Contracts and Keeping Promises” by Chongqing Municipal Commission of Commerce.

External benchmark and learn, internal review and summary, Winning before fighting


External benchmark means that we learn about best practices and successes from other companies, industries or fields. By observing and analyzing the strategies, processes and methods of other successful people, valuable insights and inspiration can be gained. It can help companies or individuals identify their own shortcomings and learn from the successes of others to enhance their competitiveness.

Internal review and summary refers to reflecting on and summarizing one’s actions and processes to identify the causes of success and failures and to learn from them. Re-learning involves analyzing and evaluating past decisions, behaviors, and outcomes to understand what has been successful and what needs to be improved. This internal process of reflection and learning can help an individual or organization develop more effective strategies and approaches.

“Winning before fighting” emphasizes the need to be well prepared and to ensure that one is capable and competitive in the fight before achieving victory. This means that before entering a competitive environment, one needs to enhance one’s capabilities through learning and review to ensure a greater chance of success. It is only through thorough preparation that one can be victorious in the competition

External benchmark and learn, internal review and summary, Winning before fighting is an expression of YIMEILI management and competitive strategy. It emphasizes learning from excellent external rivals or industry benchmarks, and reflecting on and summarizing one’s own processes in order to win in competition.

corporate culture


External benchmark and learn, internal review and summary, Winning before fighting

External benchmark means that we learn about best practices and successes from other companies, industries or fields. By observing and analyzing the strategies, processes and methods of other successful people, valuable insights and inspiration can be gained. It can help companies or individuals identify their own shortcomings and learn from the successes of others to enhance their competitiveness.

Internal review and summary refers to reflecting on and summarizing one’s actions and processes to identify the causes of success and failures and to learn from them. Re-learning involves analyzing and evaluating past decisions, behaviors, and outcomes to understand what has been successful and what needs to be improved. This internal process of reflection and learning can help an individual or organization develop more effective strategies and approaches.

“Winning before fighting” emphasizes the need to be well prepared and to ensure that one is capable and competitive in the fight before achieving victory. This means that before entering a competitive environment, one needs to enhance one’s capabilities through learning and review to ensure a greater chance of success. It is only through thorough preparation that one can be victorious in the competition

External benchmark and learn, internal review and summary, Winning before fighting is an expression of YIMEILI management and competitive strategy. It emphasizes learning from excellent external rivals or industry benchmarks, and reflecting on and summarizing one’s own processes in order to win in competition.

External benchmark means that we learn about best practices and successes from other companies, industries or fields. By observing and analyzing the strategies, processes and methods of other successful people, valuable insights and inspiration can be gained. It can help companies or individuals identify their own shortcomings and learn from the successes of others to enhance their competitiveness.

Internal review and summary refers to reflecting on and summarizing one’s actions and processes to identify the causes of success and failures and to learn from them. Re-learning involves analyzing and evaluating past decisions, behaviors, and outcomes to understand what has been successful and what needs to be improved. This internal process of reflection and learning can help an individual or organization develop more effective strategies and approaches.

“Winning before fighting” emphasizes the need to be well prepared and to ensure that one is capable and competitive in the fight before achieving victory. This means that before entering a competitive environment, one needs to enhance one’s capabilities through learning and review to ensure a greater chance of success. It is only through thorough preparation that one can be victorious in the competition

External benchmark and learn, internal review and summary, Winning before fighting is an expression of YIMEILI management and competitive strategy. It emphasizes learning from excellent external rivals or industry benchmarks, and reflecting on and summarizing one’s own processes in order to win in competition.


Target

Goals are clear, measurable achievements or outcomes that provide direction and focus for action. Setting clear goals helps to increase motivation while helping to define an action plan. Ensuring that goals are measurable, achievable and aligned with values is key to achieve success.

Method

A method is a strategy and steps to achieve a goal. It involves the selection and application of appropriate tools, techniques and resources to achieve the desired results. Determining the appropriate methodology requires an in-depth understanding of the objectives and an assessment of feasibility and effectiveness. Flexibility is also important, it’s necessary to adjust the way to the situation.

Struggle

Struggle is the act of working hard, striving and persevering in the pursuit of a goal. It involves hard work, overcoming obstacles and maintaining a positive attitude. Struggle is a key element of success and requires persistence, determination and adaptability. In the face of challenges and adversity, Struggle can help people overcome difficulties and push forward.